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 Home > V & D 100 > 54. Bharti Teletech
  V & D 100
54. Bharti Teletech
Monday, July 16, 2001

Factsheet

CEO: VJ Prakash
Year of Start-up: 1986
Area of Operation: Telephone instruments 
No. of Employees: 630
Address: Plot No 5, EHPT, Sector 34
Gurgaon-122001
Tel: 0124-6372721/2/3 
Fax: 0124-637 2724
Web site: www.bhartiteletech.net  

SWOT

STRENGTH
  • Strong brand, leadership in the market

WEAKNESS

  • No experience in services

OPPORTUNITY

  • Export market

THREAT

  • Low-priced Chinese imports could hit the retail market and even the private service provider market 

Bharti Teletech achieved a turnover of Rs 143.42 crore during the fiscal 2000-01. This included Rs 48 crore from Bharti Systel, its 100 per cent subsidiary until its merger in mid 2000. Bharti Teletech had a turnover of Rs 63.42 crore in 1999-2000. The net profit during the last financial year was Rs 3.2 crore.

The company manufactured 3.5 million telephone sets during the year, of which 70 per cent were supplied to two state-owned companies—BSNL and MTNL. About 20 percent of the phones were procured by private service providers and retail markets, and the rest were exported. Exports were to the tune of about three lakh equipment worth Rs 10 crore and were mainly to the US, Colombia, Africa and the Middle East.

Bharti has three manufacturing facilities located at Ludhiana, Gurgaon and Goa. The company operates another subsidiary, Goa Telecommunications & Systems, which had an estimated turnover of Rs 33 crore.

It plans to increase the retail outlets selling its phones from the present 3,500 to 5,000 by March 2002. Among other things, the company is in the process of setting up three call centers. These call centers would be located in Gurgaon and Delhi, besides the third city, which is yet to be finalized. For this, Bharti Teletech has set up Bharti Infotrac, a 100 percent subsidiary of Bharti Teletech for call center operations in the country.

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