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 Home > V & D 100 > 60. Bhagyanagar Metals
  V & D 100
60. Bhagyanagar Metals
Monday, July 16, 2001

Factsheet

CEO: Narender Surana
Year of Start-up: 1986
Area of Operation: Manufacture of jelly-filled telephone cables and wires
Address: 5th Floor, Surya Towers, SP Road, Secunderabad - 500 003
Tel.: 040-7841198/7846013
Fax: 040-7848851
Web site: www.surana.com  

SWOT

STRENGTH
  • Strong manufacturing base

WEAKNESS

  • Needs to be more aggressive

OPPORTUNITY

  • The growing telecom market in the country and the subcontinent

THREAT

  • Aggressive pricing 

Bhagyanagar Metals Ltd, the flagship company of Surana Group, is one of the major players in the Jelly Filled Telephone Cable (JFTC) industry with a JFTC sales figure of Rs 127.68 crore. However, in 2000-01, the company grew by only 4.9 percent, well below the industry average of 17 percent. This is primarily due to the fact that the company is not into Optical Fiber Cable (OFC)—the major growth area.

Bhagyanagar sold 17.38-lckm of cable during the year, primarily to DoT. Despite an unimpressive growth in 2000-01, the company has been consistent. This is because of its huge manufacturing base. It has a manufacturing base in Hyderabad with a licensed and installed capacity of 37-lckm JFTC, and its strong financial position gives it the necessary levy. This company’s annual turnover from all manufacturing products, which include copper rods and SEC wires, besides JFTC was Rs 173.23 crore, with a net profit of Rs 5.55 crore in 2000-01. DoT, MTNL, and Indian Railways are its prime clients.

Bhagyanagar also developed FRP Strength Member which is used for manufacturing OFC with in-house R&D. With OFC and JFTC demand, which was estimated to be growing at 20 percent year on year, the chances for the company to go up in the next few years look very bright indeed.

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