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 Home > V & D 100 > 74. LG Electronics System
  V & D 100
74. LG Electronics System
Monday, July 16, 2001

Factsheet

CEO: Won Chul (William Kim) 
Year of Start-up: 2000
Area of Operation: CDMA infrastructure system and handsets 
Address: 29C, Sector 59, Noida, UP 
Tel: 0118-4580915
Fax: 0118-4587782
No. of Employees: 105
Web site: www.lgsys_india.com 
E-mail: kkslg@yahoo.com  

SWOT

STRENGTH
  • No. 1 in fixed wireless terminal and No. 2 in CDMA handsets

WEAKNESS

  • Operational hassles of a new set up

OPPORTUNITY

  • Huge opportunity in both infrastructure equipment and terminals for the upcoming WLL networks

THREAT

  • Cellular service providers

The company has registered a turnover of Rs 102 crore in its very first year of operation. To meet the requirements of the Indian market, the company has set up a manufacturing capacity in Noida for CDMA WLL systems.

The company manufactures STAREX-WLL that consists of base station controller, base station transceiver subsystem, base station manager and fixed subscriber unit. On the handset front, the company has launched LG-DM110 CDMA/AMPS dual mode phone with a talk time of 150 minutes. This fiscal the company is planning to launch LG-SD500 in the Indian market.

Some of the major orders bagged by the company include BSNL’s urban order worth 56,000 terminals (fixed and mobile), rural order for BSNL worth Rs 120 crore for 20,000 fixed terminals, rural order worth Rs 1,000 crore for infrastructure and fixed terminals; and rural order worth Rs 220 crore for terminals to name a few. The company has also bagged orders from Shyam Telelink and Tata Teleservices for fixed wireless terminals.

The company is planning to set up sixteen technical support centers across the country to meet customer needs for technical support and services by December 2001. The company is also planning to launch new CDMA handsets in the IS-95A and IS-95C. In the second year, the company is looking at a sales figure of Rs 1,000 crore and it seems that it will far exceed the expectation.

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