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Factsheet |
CEO: VK Gupta
Year of Start-up: 1948
Area of Operation: Telecom cables and related accessories
Adress: Delton House, 4801,
Bharat Ram Road, 24, Daryaganj
New Delhi – 110 002
Tel: 011 – 327 3905-08
Fax: 011 – 328 0375
Website: www.deltoncables.com |
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SWOT |
STRENGTH: Widespread client base and varied product line
WEAKNESS: Dwindling margins in manufacturing, low profile image
OPPORTUNITY: Broadcasting and wireless solutions
THREAT: Decrease in demand for JFTC from major buyers could spell disaster |
Fiscal 2000-01 was a time to diversify for Delton Cables. Stepping away from
the operation that its name denotes, Delton took on businesses in the wireless
domain. This was guided by a desire to improve its bottom line. Also, the
company was finding it difficult to sustain comfortable profit margins in its
manufacturing operations.
One of the earliest companies in India to manufacture jelly-filled telecom
cables, Delton achieved a turnover of Rs 88.45 crore and a growth of 19.1 per
cent. On this, the company earned a PAT of Rs 3.11 crore up 8.7 per cent from
the previous year PAT of Rs 2.86 crore. Very much like the previous year, the
Department of Telecom, ITI, Railways, NTPC and a number of research and
development organisations remained the core customers of its cable business.
The company earned around Rs 5 crore from its newly created business dealing
in earth stations, VSAT antennas and FM transmitters. For this business, Delton
tied up with a number of foreign companies. These include alliances with
International Channel Master (VSAT and DTH antenna), Energy Onix for FM
transmitters, SWR and PSD for FM antennas, and LGP of Sweden for GSM products
like tower mounted amplifiers, boosters and filters. On the digital microwave
front it tied up with Codan of Australia. The company also tied up with Coresma
of Israel for Internet solutions over existing cable networks.
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