RPG Cellular Services Ltd (RCSL), the cellular operator in Chennai, continued to maintain its leadership position in city both in terms of revenues and subscriber base. In terms of subscriber base, RPG acquired 40,120 subscriptions to end the end year with the total subscriber base of 69,215. In the process, it accounts for 55 percent of the Chennai cellular subscriber base and grew its revenues from Rs 73 crore to Rs 123 crore and has made a profit of Rs 15 crore. The key reason for it succeeding in the Chennai market has been because of its strategy to increase its network coverage and offer service at a good advantage point. It introduced a set of tariff plans with options tailored to suit every requirement so that the monthly cellular bills could be actually be less than Rs 1,000. It also equally concentrated on the prepaid options too like Wings Silver for the traveler segment, and an attractive entry-level option for the first time cellular user Wings Ruby.

To consolidate its base further and face any challenge for the fourth operator, RPG has announced a Rs 85 crore investment plan to expand its switch capacity from 75,000 to 2 lakh subscribers in two phases. This would also involve doubling the number of base stations from 48 to 93 in Chennai.In phase-I which would be completed by July, the switch capacity would be increased to 130,000 subscribers and finally to two lakh subscribers by the March.