Tata Docomo Business Services launches new product, unveils growth strategy

NEW DELHI: Tata Docomo Business Services (TDBS) has highlighted its focus on small and medium enterprises (SMEs) and start-up segments in India.

TDBS is a market leader in enterprise space, registering a 15% year-on-year growth vis-à-vis 8% industry growth in the SME segment for the year 2015-16.

The company has expanded its product portfolio with a recent launch of mobile device management (MDM) services. MDM is a telecom service provider agnostic service that addresses concerns of data security over mobile devices, workforce productivity and, Bring-Your-Own-Device (BYOD).

TDBS offers core voice and data connectivity services as well as verticalised applications and solutions across several segments such as BFSI, Healthcare E-Commerce, Transportation & Logistics, IT & ITES, Manufacturing, Government, Services and Retail. The company has expertise in both the digital and the connectivity space and enables companies to manage change effectively by taking end-to-end ownership of the entire solution, be it devices, applications or connectivity.

Commenting on its growth strategy, Prateek Pashine, President, Enterprise Business – Tata Teleservices said, “Digital transformation will bring about a paradigm shift in the way companies do business and we, with our portfolio of product and solutions, are at the heart of this evolution. While the traditional companies are picking up entrepreneurial zeal and are digitizing at a fair pace, it is the smaller companies that are at the forefront of digital adoption and creating businesses which are asset light, internet enabled and global. We, at TDBS, are working very closely with the traditional and new-age companies, enabling them to realize their Digital Dividends.

Commenting on SMEs and Startups in India, Harjit Singh Chauhan, Business Head – SME, Tata Teleservices Limited, said “We are living in a very dynamic business environment which is being shaped by a fast changing digital technology landscape. SME’s are creating a sustainable competitive advantage by digitizing their business processes so as to effectively address stakeholder expectations. TDBS is supporting SMEs and Startups across the country through its portfolio of products, connectivity solutions and business specific applications that provide gains in the form of customer experience, operational efficiency, and better returns on investment.”

TDBS has a special emphasis on digital transformation of traditional brick-and-mortar companies across industry verticals. Enterprises, small or large, are outsourcing their ICT requirements to focus on their core business thereby increasing their growth potential. Enterprise Services like Collaboration (Video/Audio Conferencing), Connectivity (Voice and Data), Mobility Solutions, and new age digital technologies such as Internet-of-Things (IoT)/Machine-to-Machine (M2M) have found a steady uptake in the market. The central and state governments too have been taking a lead in adopting digital solutions for automating delivery of most essential services.

According to NASSCOM, with more than 3,000 tech startups, India is the third largest base for young businesses in the world and it is expected to reach 11,500 tech startups by 2020. Startups are now implementing new age technologies to scale up their business, stay ahead of competition, generate effective customer reach, improve operational efficiency, and save costs.