“This is a very marginal increase and will have ‘no impact’ on the consumer for two main reasons: First, the increase is so miniscule that brands will absorb this impact and will not pass it on to the consumer. Second, globally and in India, prices of mobiles are coming down and every month cheaper handsets are making their debut in the market. In such a scenario, in future too, prices of mobiles will keep falling continuously with the result that this increase in duty will get mitigated by the low cost of the handsets.”
Narendra Bansal, CMD, Intex Technologies