AI, data-analytics marketing platform Nuance Loop launched to boost mobile operators’ revenue

BENGALURU: mCarbon is now Nuance Communications and it has announced the launch of Nuance Loop, an Artificial Intelligence (AI) and data analytics-powered marketing platform for pre-paid mobile operators that delivers new and incremental revenue streams.

Mobile operators face increasing pressure on traditional revenue sources from competitors, regulation and over-the-top (OTT) providers, making secure, sustainable, significant revenue streams a strategic priority.

According to a recent telecommunications report from Deloitte , carriers need to transform their revenue opportunity through data and voice services that are high quality, while managing capital allocation, and investing in new technologies and innovations to achieve this.

Nuance says that its Loop gives operators the ability to reduce churn and increase average revenue per user (ARPU) from a common, continuously optimizing service platform. Loop is offered as a managed service under a revenue share model that eliminates CapEx and associated maintenance costs for the operator. Loop may also be integrated with Nuance’s Omni-Channel Engagement Platform for customer acquisition and customer care solutions.

“Nuance Loop is a great fit for telecom operators as it engages mobile subscribers at virtually any touch point- from voice to text to browser-then determines and fulfills the optimal, personalized offer for them. We are excited to launch Loop and demonstrate to customers in the coming months how our combined solution will drive increased revenue opportunities and deeper subscriber engagement” said Rajesh Razdan, VP and GM, APAC, CSP Business, Nuance.