Airtel Digital TV launches ‘subscription video on demand’ service in Bengali

NEW DELHI: Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, today announced the launch of “BANGLA HITZ”, a subscription based video on demand (SVOD) service in Bengali.

This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 702 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109121232 or SMS ADD 702 to 54325

The new service will offer a whole new range of exclusive entertainment options in Bengali for Airtel DTH customers. This includes, a showcase of 7 unique Bengali Movies in a day, totaling upto 15-20 unique titles per week. The frequency will gradually be increased to 4 new premieres every month. Additionally, customers also gets access to some of the finest musical performances from the region via the huge music catalogue that comes with the service.

Commenting on the launch, S. Siram, Chief Marketing Officer, Airtel Digital TV, said, “We are delighted to announce the launch of our subscription video on demand services in Bengali. This service will give our users access to exclusive local entertainment content, right from the comfort of their homes. We will continue to focus on delivering compelling content for our customers and change the way customers view entertainment in India”.

Currently, in regional catalogue, Airtel Digital TV offers SVOD services in Gujarati, Tamil and Punjabi as well.