Amagi launches cloud-based Broadcast Monitoring facility at New Delhi

Amagi, the Bangalore-located provider of cloud-based technology for TV and OTT broadcasters, has launched a new broadcast monitoring facility in New Delhi, India.

This facility, according to Amagi, can monitor up to 1,000 channels with 24x7 support and is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities.

In view of this launch, Baskar Subramanian, co-Founder, Amagi, expressed that as large and traditional broadcasters are starting to make cloud as their primary playout and distribution platform, the need of the hour is a complete platform that can accommodate all operational needs of broadcasters on the cloud platform.

He further explained that apart from cloud playout, it's imperative that broadcasters also focus on comprehensive monitoring capabilities as well to manage broadcast operations on the cloud. Hence, he feels Amagi's new monitoring facility is a direct response to the evolving needs of the industry.

Amagi provides cloud-managed broadcast services and targeted advertising solutions. The company has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore.

Being a cloud-first technology company, Amagi has invested in building automation across the workflow, starting from live and media ingest, pre-processing of content to explore automated delivery mechanisms and making operations monitoring efficient and automated. Amagi's powerful monitoring platform runs on the cloud and is extensible as it is completely resource-unconstrained and can scale to hundreds of channels without any capital infrastructure. The platform is also AI/ML-ready in terms of embracing cutting-edge audio-video based machine-learning capabilities in driving automation further and reduce human costs and errors dramatically over time.

"Amagi's new monitoring facility allows global broadcasters across linear TV and OTT enhance their broadcast operations- be it for live sports, news or thematic content. The extended capability sets us apart in the market as we can scale operations in no time as per our client needs," added Srini, co-founder, Amagi.

Amagi has deployments in 40+ countries and delivers more than 200 channels to audiences worldwide. Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, IMG, PBS America, Quest TV, Zee TV, and 'digital first' networks – Tastemade, Cinedigm, TYT, RoosterTeeth, PeopleTV and more. Amagi also offers content delivery and monetization solutions on platforms such as YouTube TV, Sony PlayStation Vue, SonyLIV, Twitch, Amazon Prime Video, Xumo, YuppTV among others.