Amagi’s CLOUDPORT playout service launches FLIK TV

NEW DELHI: Amagi, the cloud-based broadcast infrastructure and targeted TV advertising provider, has announced that FLIK TV went live in Indonesia by deploying Amagi’s CLOUDPORT channel playout platform.

Using CLOUDPORT, Amagi says that FLIK TV can support the entire playout workflow, from content preparation to storage and archival, playlist management and scheduling, graphics insertion, playout, delivery, and monitoring. Augmenting the CLOUDPORT platform with its 24/7 managed playout service, Amagi enabled FLIK TV to go live in just a few weeks at a fraction of traditional satellite delivery costs.

“FLIK TV is the only Indonesian movie channel available in HD, and we are looking to expand gradually across multiple countries. Prior to the channel launch, we considered satellite delivery, but ultimately turned to the cloud for playout economics and the ability to scale on an as-needed basis,” said Lavesh Samtani, COO at FLIK TV. “Hosted on reliable Amazon AWS cloud infrastructure, Amagi CLOUDPORT makes it simple for us to manage video and audio assets, launch additional feeds in new regions with a short time to market, and minimize CAPEX and OPEX. At the end of the day, we’re able to quickly deliver broadcast-quality content at significantly reduced costs.”

The CLOUDPORT platform offers seamless integration with third-party scheduling, automation, and asset management systems, leading to quick deployment at FLIK TV. All of FLIK TV’s content assets have been migrated to the cloud, enabling the channel to easily broaden its footprint into non-contiguous geographies. Moreover, Amagi’s future-ready cloud-based playout platform allows FLIK TV to easily expand into the OTT multiscreen environment as the need arises.

FLIK TV has partnered with TV operator Telkom Indonesia, where the CLOUDPORT edge server is installed. The edge server plays feature-rich graphics, audio, and video based on FLIK TV’s playlist, resulting in a world-class entertainment experience for subscribers. FLIK TV can manage the entire workflow on a secure cloud network from any remote location by using a web-based, programmable interface.

“CLOUDPORT simplifies the entire broadcast workflow, enabling content owners and TV networks to quickly and profitably launch new TV channels,” said K A Srinivasan, co-founder of Amagi. “By embracing the cloud for channel playout, FLIK TV now has the financial freedom to launch feeds in new regions in less than four weeks.”