Apptuse partners with CleverTap

MUMBAI: Apptuse, a native mobile app creation that crafts e-commerce applications for businesses and individuals, has announced its partnership with CleverTap, a next generation mobile engagement platform. The partnership will allow Apptuse to add extra functionality to its offerings via CleverTap’s analytics, while CleverTap will increase their visibility in the mobile commerce industry through Apptuse’s roster of users.

“We are excited to announce our partnership with CleverTap and bring innovative analytics and automation to our merchants globally,” said Nameet Potnis, co-founder, Apptuse.

“Through this partnership, our brands and merchants will now be able to send context-based behavioral campaigns within their mobile apps. As we continue to build our platform to provide our clients with advanced technology, we look forward to provide an additional dimension of services that will help our customers increase their engagement and retention within their apps,” added Potnis.

“CleverTap is always looking to partner with innovative platforms which are pushing the envelope on mobile. We are very happy to partner with Apptuse enabling next gen mobile apps," said Anand Jain, founder, CleverTap.

Apptuse is an Inscripts venture, a Mumbai-based tech product company which enables and builds tech businesses and has served over 30,000 clients via its flagship product CometChat in over 20 countries. Apptuse creates instant iPhone and Android apps and has facilitated transactions worth over half a million dollars across businesses. Apptuse also currently powers native apps for several other international and domestic e-commerce platforms.