As Brand Ambassador Sachin Tendulkar launches Smartron’s tphone

HYDERABAD: The first-of-its-kind ‘designed and engineered in India’, IoT company Smartron launched its flagship smartphone ─ tphone. Built on Tronx ecosystem, tphone was launched in the presence of Smartron’s strategic shareholder and Brand Ambassador, Sachin Tendulkar.

Honorable Minister for Information Technology, Government of Telangana, Shri K T Rama Rao, Mahesh Lingareddy, Founder & Chairman, Narsi Reddy, Co-founder and Managing Director, Smartron were present at the launch event in Hyderabad. Rohit Rathi, Co-founder & President who represented the TRON family was also present at the launch.

Commenting on the launch of the phone, Sachin Tendulkar said, “At Smartron, we take immense pride in the engineering and innovation spirit of India. Today, we are witnessing an Indian brand showcasing to the world that smart technology products can compete with leading tech brands through path-breaking design and engineering. With this launch we are encouraged to work and represent India as a country known for product engineering and design innovation. As for Smartron this is just the beginning and it is time that India stood out in the smart technology space.”

Expressing his views on the IoT-enabled phone, Hon’ble Minister for Information Technology, Government of Telangana, Shri K T Rama Rao, said, “I am delighted to be part of this historic occasion. With the IoT wave at its peak, it becomes important to seize this opportunity and design products, which will nurture the technology space in India. I look forward to Smartron, a homegrown brand taking us to the global product map and making us proud.”

tphone comes in a 5.5 inch 1080p Full HD (1920X180 pixels), 401 PPI with super AMOLED display , multi-touch with Gorillas Glass 3 with Apical Assertive Display technology for excellent outdoor visibility. The Operating System of tphone is an Android Marshmallow, V 6.0.1 powered by 64-bit Qualcomm Snapdragon 810 processor V2.1 with Octa-croe CPUs backed by 4GB LPDDR4 at 1600MHZ making multitasking and user experience lightning fast.

The ultra thin tphone weighs 149 gm and has bold dual tone scheme. It comes in four colors on matte metal fine finish namely Classic Grey, Metallic Pink, Steel Blue and Sunrise Orange. The 64GB inbuilt memory that is expandable via SD card slot coupled with unlimited tcloud storage guarantees the user of not deleting any data.

Tphone’s camera features ISOCELL sensor, dual flash 13 megapixel for the main camera which uses 6 element lens, zero shutter lag for crystal clear pictures. The front camera is a 4 megapixel with large 2µm pixel size for selfies and low light performance. The dual-SIM smartphone (Micro+ Nano) has a 3000mAh high-density lithium-ion polymer battery assuring a long battery life. The Type C charger with Quick Charge 2.0, assures users of charging the tphone in quick time.

The superior noise cancellation technology is backed by inbuilt 4 mic array making voice conversation loud and clear at all times, says Smartron. Another unique feature of tphone is the surround sound supported by the specially designed sound chamber with DTS premium sound and DTS PlayFi.

The tphone is priced at Rs. 22,999/- and is available for registration on gadget360.com and smartron.com. The product will be available on sale early June 2016 on Smartron tstore and Gadget360.com.

Led by very experienced management and passionate engineering teams and funded by investors from US, India, Middle East and others, Smartron started as a global organization from day one with R&D centers in Hyderabad and Bengaluru and supporting teams around the globe to enable global technology sourcing, marketing and sales. Smartron has been working closely with vendors, partners and customers to co-create and collaborate in building a strong product ecosystem.

Mahesh Lingareddy, Founder and Chairman of Smartron, India Pvt Ltd, commented, “Smartron tphone is a great addition to tron generation of Smart Things to Come and critical to the tronx experience. It is one of the most exciting devices in the line of products that the brand plans to launch this year. The brand’s vision is to make consumers’ life simpler and smarter by bringing more autonomous and intelligent devices and services. With Smartron aiming to innovate in the sphere of IoT, we definitely have a lot to look forward to. Fully designed and engineered in India, the company will, over the next 2-3 years, move all of its manufacturing to be local.”

Further commenting, he said, “We have an exciting set of products lined up for 2016 and this will not be limited to the smartphone and laptop segments. We will design and engineer some revolutionary smart devices across home and industry segments categories.”