Auto rickshaw aggregator Jugnoo rebrands to assume fresh identity

NEW DELHI: India’s autorickshaw aggregator startup, Jugnoo has assumed a new brand identity as part of its re-branding initiative. This move forward for the company is part of its plans to utilize the growth potential in various avenues with its unique services. It is also introducing a new User Interface (UI) along with additional features and services.

The re-branding initiative includes the unveiling of its new brand logo inspired by a magical wand that perfectly captures Jugnoo’s magical and playful essence. Its design has been created by Jugnoo’s in-house product team. Jugnoo says that the re-branding was done with its existing budget making it a sustainable move in terms of optimum capital utilization.

Jugnoo’s re-branding announcement comes just in time as it plans to boost its brand visibility and business reach across tier-2 and tier-3 cities over the next quarter. It intends to be the market leader in the hyperlocal space in India, and hopes to achieve the same by creating a platform where customers can ‘Get Anything Anywhere Anytime’.

Commenting on the announcement, Samar Singla, Founder and CEO Jugnoo said, “Jugnoo intends to be an instant on-demand mate for all the daily needs of its customers. Convenience is the key point on which we are expanding our business. We want to be an enabler of hyper local commerce, be it transportation or deliveries and at the same time, be a brand that uplifts millions of people socially and economically by providing them better income and life quality. The re-branding reflects our vision going forward.”

Jugnoo has also laid plans to make all of its service offerings more customer centric. It plans to merge Jugnoo Fresh and Jugnoo Grocery as a single service, bringing more efficiency within the brand. The hyperlocal startup also plans to re-brand its autos by introducing more avenues within rides. Users can also expect to see lots of changes in ride offerings over the next couple of months, says Jugnoo.