Average Indian user downloads 32 apps, gaming on priority: 9Apps Study

MUMBAI: 9Apps has released an apps trends and insight report on the Indian Android app market. According to this latest report, an average Indian user installs no more than 32 apps (lower than the world average) and only 26% users have Hindi language apps.

According to the data compiled, 17% of all daily app downloads continue to be games – with car racing and action games being most popular. India is Asia’s fastest-growing mobile gaming market with revenues expected to cross 1 bn by 2018.

The data also reveals that most mobile users continue to download apps via 2G network and prefer offline playback versus online streaming amidst sporadic connection. WhatsApp, Facebook, Instagram and UC Browser were the top apps of 2015 whereas Flipkart, Snapdeal, Amazon and Paytm remain the most popular ecommerce apps.

With this report, UCWeb, the maker behind India’s most used mobile browser - UC Browser, has also announced the launch of 9Apps Trends , India’s first comprehensive local app market monitoring service that provides app trends, data analysis and an in-depth market report. The monitoring tool will address the growing need for a comprehensive app industry analysis and help local app developers and distributors.

“We want to build a platform where all Indian developers can catch up with the trends in the app world,” says Ebrahim Popat, Country Manager of 9Apps. “With the help of our actionable insights into users and local app trends, developers are able to keep themselves at the forefront of the app tide, understand what's trendy and what attracts users, and make informative decision in developing the next hit app.”

India, the 2nd most populous country in the world, has reached around 300 million mobile internet users in 2015, according to the latest report by IAMAI and is poised to be the next big app market in the world.

“We want to share the big data and our insights with the industry about mobile app user behaviors. I hope this can help us better understand India’s thriving mobile app market”, Ebrahim added. The report will help Indian mobile users keep up with the trend, and enable app developers to perceive the ever-changing need in the market and twist their business tactics accordingly.

9Apps’ year-end report 9Apps India App World 2015 Year in Review is available for download on 9Apps Trends, and shed lights on the booming app market. The report was compiled based on 9Apps’ internal and massive survey data. As a popular Android app market, 9Apps distributes over 18 million app download every day.