Balaji Telefilms goes digital with launch of mobile platform ALTBalaji

NEW DELHI: Balaji Telefilms has announced its mobile platform ALTBalaji. The platform will offer 250+ hours of original, exclusive content to its subscribers.

This ad free, subscription based platform will be commercially available with few of these original shows from 16th April. After conquering the world of television, Balaji Telefilms and Ekta Kapoor is all set to claim her throne on digital entertainment space with the OTT platform ALTBalaji.

The shows on video on demand platform are created by the best talent of Indian entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more.

Commenting on the launch, Ekta Kapoor, Joint Managing Director of Balaji Telefilms Ltd, said, “Indian entertainment audience is evolving and so are we at Balaji, with ALTBalaji we are officially identifying our audience as individuals and not groups/family. We are entering into their most personal space- mobile phones and this empowers them to really watch what they want, at the time & location of their choice and not what single TV family is habituated to. ALTBalaji’s shows will open new world of home grown differentiated entertainment to the viewers with the best stories and artists.”

Sameer Nair, Group CEO, Balaji Telefilms Ltd said, “We are proud to bring ALTBalaji to the Indian viewers, this is an alternate to their regular entertainment options- TV, Bollywood Films and foreign English content. We fit right between these options and with the plummeting digital divide across Indian cities we found a perfect space to showcase our content, digital platform. We tied up with multiple partners to ensure smooth navigation and subscription payment option, creating an unparalleled user experience on the app.”

Mr. Nachiket Pantvaidya, CEO of ALTBalaji said, “The most endearing feature of ALTBalaji is its content, we are launching with the promise to bring fresh and never heard of stories to our viewers. While we are starting with 5 shows, it will be followed by a new show every 15 days for the binge watch lovers. On one hand we offer story of India’s first female in combative role- THE TEST CASE on the other we have most loved TV stars in KARRLE TU BHI MOHABBAT. It is intriguing and fresh story-telling.”