Birlasoft announces expansion of media & entertainment salesforce solutions

NEW DELHI: Birlasofthas announced the introduction of TruMusic and TruTrack, solutions built on Salesforce, that automate music clearance and licensing, and provide advanced production and studio asset management at Dreamforce 2017.

With this announcement, Birlasoft expands its Media & Entertainment portfolio to cover Production, Performance Rights, Legal Affairs, Finance and Operations in the Music Industry.

Commenting on the launch, Dharmender Kapoor, Chief Operating Officer, Birlasoft said “As a Salesforce Platinum Partner, we are excited to strengthen our digital solution footprint in the quote-to-cash, contract management and field service areas. TruView CLM, our M&E Industry Solution, built on the Salesforce platform, is already serving the needs of big brands and we expect TruMusic and TruTrack to garner similar acceptance. With our solutions pipeline rapidly maturing, we are hopeful that the addition of such solutions will help enhance differentiated value for our customers.”