Boomtrain buys messaging company Nudgespot

BENGALURU: Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps.

It has to be recalled that Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Terms of the acquisition were not disclosed.

“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers,” said Nick Edwards, CEO and founder of Boomtrain. “This is the first productized messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers.”

“Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies,” said Raveen Sastry, co-founder of Nudgespot. “Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence.” Sastry was previously a founder of Myntra Design Pvt Ltd, which was acquired in 2014 by Flipkart for $330M.

With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together, Boomtrain and Nudgespot will have 70 people in offices located in San Francisco and Bangalore, and will continue to expand its footprint globally. Integration of operations began on August 1, 2016. The teams will continue to collaborate to add more functionality to Boomtrain Messenger during its beta program.