Broadband users long for 10 Mbps download speed: Report

NEW DELHI: Majority of fixed line consumer broadband users worldwide desire a download speed of at least 10 Mbps, a new research by Ovum says.

The best consumer experience is supported by three key factors--a download speed of at least 10Mbps; a stable and reliable network that delivers content with a wait time of no more than three seconds; and outstanding customer service that can resolve most customer issues at the first point of contact, it mentions in the report.

The research, which combined a consumer survey with quantitative market data on the fixed broadband market in 30 countries, found that Sweden scored the highest level of broadband experience of the 30 countries researched, while regionally Europe came out on top.

The report also confirmed the rise of SD and HD video as a commonplace application that is driving the end-user experience, and the need for networks to be able to support high-quality video delivery.

According to Michael Philpott, Practice Leader, Consumer Services and Co-author of the report, “Demands on broadband service provided to consumers is compounded by the rise in connected devices. Homes in mature markets were found to typically have up to four devices connected to the network, all of which have the potential to support a wide range of applications.”

Using the analysis of 30 countries around the world, Ovum created a Global Broadband Experience Scorecard to compare the quality of the consumer broadband experience. This analysis has demonstrated the importance of how customers actually feel about their overall broadband experience, and how a poor experience can lead to customer churn.