Cheetah Mobile leverages Yahoo Search and Native Advertising platform

NEW DELHI: Cheetah Mobile, a Chinese developer of mobile utility apps, has announced that it’s leveraging Yahoo’s mobile search and native advertising platform to enhance the user experience across its applications such as Clean Master, CM Security, CM Browser and CM Locker. Owing to this global strategic partnership, Cheetah Mobile has already seen an approximate 30 percent day-to-day increase in Yahoo generated revenue in CM Security through the first two weeks of full integration.

Through this partnership, Cheetah Mobile launched Yahoo “Search in Apps,” which brings users search and content discovery on mobile. Cheetah Mobile’s integration of Yahoo mobile search in its top apps will enable users to enjoy Yahoo’s newly launched Search Buzz tool, which automates query-less content discovery. Users can also enjoy other product integrations, such as Clean Master’s iSwipe feature, which allows users to get to Yahoo Search through hot corners on their Android device. Through this new integration with Yahoo Search, the CM Browser app now sees 60 percent of its global revenue driven from Yahoo’s Search-in-Apps. Both CM Browser and CM Security have also seen a significant increase in user engagement in-app as a result of the integrations, with retention rates in CM Launcher up 18.5 percent.

Cheetah Mobile is also leveraging Yahoo Gemini, Yahoo’s marketplace for search and native advertising in CM Security and will be rolling it out further across its entire suite of leading apps in the coming weeks.

“We’re very excited to team up with our friends at Yahoo to help Clean Master and our suite of utility apps become even more useful,” said Sheng Fu, CEO of Cheetah Mobile. “The team over at Yahoo, including their business, product and engineering teams, has been working side by side with ours to customize and optimize the integrations for our users. This level of service, flexibility and creativity demonstrates the team’s commitment to this partnership,” Fu added.

"User satisfaction is always our top priority and, now that four products in the CM family are integrated with additional Yahoo functionality, we're pleased to see users are happy with the added benefits," said Xinhua Liu, CMO at Cheetah Mobile. “Yahoo Search-in-Apps allows our users to discover more without having to exit our applications,” added Liu.

“We have been working with the Cheetah Mobile team to innovate and enhance user discovery in their mobile applications. We remain excited about our partnership with Cheetah and the opportunity to provide our search and native ad products to their global user base,” said Ian Weingarten, SVP of Corporate Development and Partnerships at Yahoo.