Citrix unveils new corporate identity to reflect its redefined digital workspace technology

Citrix Systems is continuing to innovate its market-leading digital workspace solutions to help companies enhance employee experience and adapt to the new world of work. The company unveiled fresh thinking about what employee experience means, along with a new corporate identity to support it.

“Work is no longer a place.  It’s happening in kitchens and basements, in parks and on sidewalks and scaled back, socially distanced offices,” said Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer, Citrix.

“Regardless of where they are working, employees need a workspace that provides a consistent experience that minimizes distractions and interruptions from a myriad of apps and collaboration channels so they can think, create and explore, and work the way they want.”

Taming Complexity

While consumer experiences keep getting faster and simpler, employee experiences remain as cluttered and complex as ever. During a typical day, employees:

Use more than a dozen apps to get work done – often four or more just to complete a single business process like submitting expenses, booking travel, submitting purchase orders, or approving time off.

Spend at least 20 percent of their time searching for information they need to do their jobs

Are interrupted by a text, chat, or application alert about every two minutes.

New team-based collaboration tools are only adding to the noise, forcing employees to adopt yet another work channel, increasing alerts and disruptions, and significantly hindering their ability to get meaningful work done.

Add to this the pandemic-related challenges of spouses working from home, kids learning online, pets lurking about, and makeshift office setups, and it’s clear that employee experience – and the technology used to drive it - need a fresh look.

“To thrive amid constant disruption, organizations must cultivate a workforce empowered to adapt to changing conditions and innovate quickly,” said Donna Kimmel, Executive Vice President, and Chief People Officer, Citrix. “Work needs to be designed around an employee experience that removes friction stemming from clunky technology and empowers people to work the way they want – wherever work needs to get done.

Savvy companies are using this time to embrace new, flexible work models and simplify the work experience so employees can access the resources they need to perform at their best whether working in the office, on the road, or at home.”

Fueling Engagement

And this is where technology comes into play. “A good user experience enables focus,” said PJ Hough, Chief Product Officer, Citrix. “When employees feel empowered by the tools they use rather than encumbered by them, they can focus, innovate, and deliver value.”

Quieting Noise

Citrix is committed to delivering technology that enables employees to do just this. “Citrix solutions are uniquely designed to remove the distractions that get in the way of individual progress and unlock an employee’s full potential,” Hough said.

Take Citrix Workspace. The secure, intelligent, and high-performing digital workspace organizes, guides, and automates everyday tasks to boost productivity and create a sense of personal accomplishment that fuels engagement and innovation – all while ensuring privacy and security. Using the solution, companies can:

Empower the employee/end-user by securing all tools, apps, content, and devices they need and prefer to use in a simple experience that can be customized to fit personal preferences and evolving work styles.

Deliver an engaging experience over any network, leveraging advanced application delivery capabilities that make it easy to deliver an optimal app experience across hybrid and multi-cloud environments.

Bridge the gap between productivity and innovation using built-in intelligent features to prioritize every day tasks, enabling employees to focus on the meaningful work they want to do.

Delivering Value

“Citrix Workspace replaces a user experience filled with distractions, context switches, and complexity with a simpler way to work that unlocks innovation, engages employees, and drives better business results,” said Hough.

More than 400,000 organizations around the world are using Citrix solutions to reimagine the employee experience and power a better way to work.