Cloudatix launches Bus Display Network in DTC’S buses

NEW DELHI: To create an innovative and easy to manage information sharing ecosystem for governments and businesses, Cloudatix has introduced Bus Display Network (BDN) in Delhi Transport Corporation;s (DTC's) buses.

DTC is the main public transport operator of Delhi. It operates buses on many bus routes, including the mudrika (the Ring Road Service) and Bahri Mudrika (the Outer Ring Road Service). It is one of the largest CNG-powered bus service operator in the world

"It is a information sharing system where commercial organisations can promote their brands and services while government agencies, institutions, welfare associations, NGOs and NPOs can give a boost to their campaigns pertaining to social awareness or messages in the public interest," the statement said.

The solution also integrates the surveillance inside and outside the bus using high precision cameras and Wi-Fi for the commuters that is managed through the CNOC. The BDN also provides the headway management and mobile application option that will be integrated in the second phase.

BDN works on the internet and it can be connected to the Central Network Operations Center (CNOC) and Content Delivery Network (CDN) to fetch the scheduled content, release it through the content aggregator and displays it on the monitor installed in the buses. According to Mr Sanjay Sharma, Managing Director of Cloudatix, “It’s an easy, cost effective, and faster way to deliver some really important messages such as weather alerts, disaster management, public information on epidemics like dengue and chikungunya, besides promotional campaigns by business organisations.”

“BDN has been started in some selected buses of DTC on proof of concept (POC) basis. Based on the success of POC, Delhi Government will float an open RFP based on the Swiss Challenge Model. As a majority of Delhi’s population commutes in DTC buses, BDN is an ideal medium to share your messages with a large target audience.” Mr Sharma further added.