Club Factory beats Snapdeal; Ranks third after Amazon and Flipkart

Club Factory, the latest China-based e-commerce platform that is gaining popularity, has claimed to have surpassed Snapdeal to become the 3rd largest shopping app (in terms of MAU) in India since June 2019 after retaining #1 rank in Google Play Shopping App category, according to data analytics platform App Annie. Club Factory has also announced the opening of its new warehouse in Mumbai.

According to Vincent Lou, Founder and CEO, Club Factory, “After witnessing rapid growth and success in India, we are now looking forward to an era of FAC (Flipkart, Amazon, Club Factory) to be the future of India e-commerce market. Our goal is to facilitate a fair marketplace where both the sellers and buyers are benefitted. We are further empowering local SME’s in India with our 0% commission strategy and are also making a significant investment in the ecosystem to meet higher consumer demands. Our new warehouse in Mumbai is opened recently to meet the increased user demands for faster product delivery.”

Last month, Club Factory announced its new scale-up strategy with plans to onboard over 10,000 sellers in 2019. Within 2 months of the announcement, Club Factory claims that the e-commerce portal has garnered 5,000 sellers. Vincent Lou added “Currently 70% of the orders are executed from India SMEs with a strong focus on products locally made in India. Also, after adopting the local marketplace strategy, the total order volume has significantly increased by over 100% since the beginning of this year”.

Club Factory opened its Sellers Recruitment Program for pan-India sellers offering products in the lifestyle, fashion, accessories, gadgets & electronics and home categories. The program, according to the company, is helping sellers avail marketing fee waiver and zero commission to achieve 20-30% cost saving as compared to selling on other platforms, the benefits of which are passed on to the consumer.

Club Factory is also conducting training and offers support for sellers on the platform. Currently, the registration process is open for any company with a qualified license to sell.

Club Factory says that the company aims to build an adequate e-commerce infrastructure and has partnered with some local top-tier logistics players for fulfillment and last-mile logistics space and to provide a faster delivery in India. It uses its proprietary big data and AI technology to empower small sellers without the capability to analyze market trend effectively.