Exotel buys Customer Feedback Platform Voyce

BENGALURU: India’s homegrown cloud telephony company, Exotel has acquired Voyce, a platform that allowed businesses to gather customer feedback. This acquisition is said to be a move to strengthen the customer service offerings of Exotel’s business. Two of the co-founders of Voyce, Varun Raj and Nikhil Kumar, will now be part of Exotel team and the duo will lead the alliances and partnerships efforts at Exotel.

Voyce started operations in 2014 with a team of five members namely Nikhil Kumar, Arun Raj, Varun Raj, Satendra Singh and Sushil Shah. Voyce enabled businesses to engage with customers in real time, through their intelligent on-premise customer feedback system. Before the acquisition, Voyce worked with over 20 enterprise hospitality chains across the country.

Commenting on the acquisition Shivakumar Ganesan, Co-Founder and CEO, Exotel said, “We were first introduced to Voyce when they used Exotel for voice and SMS integrations on their platform. I found the product interesting and was excited by the possibilities that Voyce presented. With the acquisition of Voyce, Exotel's customers will soon be able to collect valuable customer feedback easily with a few clicks.”

Nikhil Kumar, Co-Founder, Voyce said, “From our journey of building a B2B product, we realised early on, that to be successful in India, one has to solve a problem in depth. Our idea of being a communication channel between businesses & customers was perfectly in sync with Exotel’s vision & product. In fact, it fuelled our hunger!”

“We strongly believe that customer engagement and empathy is the secret sauce for any successful business. Exotel has been innovating to serve this need and the sheer possibilities of the platform excited us. Joining Exotel opens a whole new set of possibilities and we are very excited to be a part of this growth story,” said, Varun Raj, Co-Founder, Voyce. Prior to starting Voyce, Nikhil & Varun worked together to manage Tally's strategic alliances.Nikhil later moved to Intuit to manage partnerships and Varun went on to redesign Tally's partner framework. A bad experience at a restaurant brought them back together to solve the pain point.