Flipkart begins selling Alcatel’s PIXI 4 at Rs 4,999

BENGALURU: Aimed at millennial populace, Alcatel's 5-inch PIXI 4 with 4G  went on sale exclusively on Flipkart from September 20th. The PIXI 4 (5) comes with a comprehensive user experience in design, audio, camera and battery life. PIXI 4, the big brother of the PIXI 3 best-seller, offers clear, sharp shots for the best selfies, along with exclusive Polaroid filters, a powerful music experience with sound backed by Arkamys, and a super slim, seductive design. Plus, it's powered by a reliable battery, and features fast connectivity, an easy-to-use interface, and quick, responsive performance with the powerful Quad Core 1.0Ghz CPU. PIXI 4 is the perfect first step in a whole new world.

Commenting on the launch, Praveen Valecha, Regional Director, Alcatel India said, “We are excited to announce the launch of our Alcatel PIXI 4 (5) for our Indian users. Being the third largest home to smartphone users, India is a critical market for us and we intend to bring cutting edge products to consumers here, who seek power packed design sensibilities of a high-end smartphone at competitive prices.” He also said, “The PIXI 4 is designed for the youth/millennial who want a trendy phone loaded with future proof features and yet not being heavy on the pocket. The PIXI 4 promises the perfect balance of speed, performance and ergonomics. And all of this comes with great features like Arkamys-optimized speakers and Polaroid filters.”

Priced at Rs 4,999, the phone is ultra slim (9.5mm) and lightweight (169g) with a soft matte finish. The phone features an 8+5 MP Camera with flash, driven by a powerful 2000mAh battery and Android 6.0 Marshmallow. The creative Polaroid software let users design their own photo collages, add effects, borders, texts and makes sharing easy. The dual flash on the 5-inch smartphone guarantees good photos and selfies — even in the dark. Plus, clear and steady videos are in the bag thanks to video stabilization.

Speaking on the tie up with Alcatel, Ajay Yadav, VP of Mobiles, Flipkart, said, “This partnership reinforces and consolidates Flipkart dominance in the online mobile segment. The launch of Alcatel PIXI4 (5) exclusively on Flipkart signifies the brands trust on the platform that enjoys leadership position in the online smartphones market. Sensing that this model will be one of the significant launches from the stable of Alcatel, we expect huge demand for this product.”