FreeCharge, Grofers co-aid cashless grocery purchases

NEW DELHI: FreeCharge, India’s growing digital payments platform, has formed an alliance with on-demand grocery delivery service provider Grofers to help consumers go cashless for their purchases across categories like groceries, food and vegetables, beauty and wellness, baby care, electronics and appliances, home and office needs among many others.

FreeCharge, which has tie ups with retail chains like Hypercity, M K Retail, Heritage Fresh etc. will further strengthen its presence in the grocery and shopping category with this association.

Speaking on the partnership, Sudeep Tandon, Chief Business Officer, FreeCharge said, “Through this association we want to address the problem of present day homemakers who are constantly juggling multiple responsibilities and can’t step out for their day to day needs shopping. FreeCharge users can now order and pay from the comfort of their home with this integration and is a great use case for the young customer base we have. We hope to scale great heights with this partnership.”

Grofers currently has presence across 18 cities namely Delhi, Gurgaon, Mumbai, Bangalore, Kolkata, Noida, Pune, Ahmedabad, Chennai, Hyderabad, Jaipur, Lucknow, Surat, Chandigarh, Kanpur, Agra, Indore, Nagpur delivering over 20,000 orders on a daily basis.

FreeCharge has also announced that its users ordering on Grofers can avail a limited period 10% Cashback offer while placing orders on their app/website.