Freecharge inks partnership with PayUbiz

NEW DELHI:India’s digital payments platform Freecharge said that it has partnered with payment gateway solution provider, PayUbiz, to further strengthen its merchant base and help consumers move from cash to digital payments.

This integration allows Freecharge to tap PayUbiz’s more than 10, 000 online merchants. Furthermore, the latter’s wide assortment of merchants across sectors will also be accessible to Freecharge patrons.

The partnership draws Freecharge closer its vision of creating an ecosystem where organized and unorganized merchant networks can accept electronic payments through one secure platform. The Freecharge wallet is currently accepted at over 1, 00,000 merchants in India and this partnership with PayUbiz will further fortify its merchant outreach. Customers paying through the Freecharge wallet will also be able to avail exclusive offers and additional discounts on spends at the registered merchants.

"Alliances such as this will certainly help us move in the right direction and help us achieve our aim of being India’s Digital Payment Operating System,"said Govind Rajan, Chief Executive Officer, Freecharge.

“We are very pleased to announce the association and we will continue to focus on providing most comprehensive payment options to all our merchants," said Rahul Kothari, Business Head, PayUbiz.

This reciprocally profitable, bilateral alliance will also allow the merchant base of PayUbiz to see an upsurge in first-time usage as well as repeat purchases by getting access to Freecharge user base. At the same time, Freecharge will be able to acquire new customers and gain wider acceptance across categories as a payment option.

Both the stakeholder believe that partnerships are critical to scale acceptance and build the habit of digital payments. The UI and transaction experience ensures that consumers have the swiftest yet safest digital payments experience. Enabling wallet payments with merchants gives the ubiquity and reach that is required to take India to a cashless tomorrow.