Gionee extends DOA policy from seven to thirty days

NEW DELHI: Global smartphone brand, Gionee, has revised its Dead on Arrival (DOA) policy. The policy, which earlier allowed customers to return any Gionee mobile phone, which has developed a functional Defect within 7 days of the purchase has now been extended to 30 days of purchase to benefit the end user. The new policy comes into effect from February 21, 2017.

According to Uday N Pandey, Head - Service, Gionee India, “Gionee has always been a leader known for bringing innovation in products and services for its customers always. Our commitment is consumer satisfaction and to ensure that we reach out to all our consumers across the country through exclusive service centers. The extension of the period in DOA policy will empower the customers to report to us if they are facing any technical issue with a smartphone and we will get it rectified. The new policy is elevating our commitment to consumers by prioritizing their needs.”

A DOA headset must qualify the following conditions-
• Functional defect within 30 days of Activation/Proof of purchase (whichever is earlier)
• Handset box should be supported by original invoice with IMEI details
• Box, Handset and all original accessories should be available
• No sign of major scratches, damage, tampering, liquid damage or user defects• Defect must be re-produced in service center
• Customer approaches Authorized Service Centre with the defective handset along with Box and all accessories.
DOA shall not be considered under the following conditions –
· In case the defect is not reproduced at SVC Center.
· Any Software related issues. viii. Issues related to all kind of Accessories

Gionee currently has 460 exclusive service centers across India, which will go up to 650 by end of 2017 in order to enhance the service touch points. The Exclusive Service Center are equipped to handle complaint upto L3 level, which is another step towards setting new customer service standards and offering services for the entire product range under one single roof. The Exclusive service centers also include specialized zones for product demonstrations, customer interactions and face-to-face service for handheld devices.

The company also plans to open 35 premium exclusive service centers in India in 2017 . Gionee says that the idea behind opening the premium exclusive centers is to establish a service center where technicians ensure instantaneous service to customers across devices from just one touch point. Thus ensuring that the waiting period during after sales support comes down from days to just a few minutes. The first of such premium exclusive center was recently inaugurated in Jaipur.