Gionee Strengthens its Distribution Network and Plans to Double its Retail Presence to 75000 Counters

Gionee India, the smartphone manufacturer who has been the first to enter the Indian market is gearing up to be in the top 5 smartphone players in the country. The company has been focussing on empowering its channel partners by providing them reasons to rejoice and build a robust workforce to help them achieve their targets. The company is also parallelly expanding its present team of promoters from 15000 to 50000 to ensure that all the retail counters are covered fully.

Gionee recently organized a visit for more than 50 of its top partners including distributors, retailers etc to visit the Gionee global factory in Shenzhen. The factory is spread across 3,30,000 sq. metres and presently has an annual production capacity of 40 million units. As a part of the visit, partners met Mr. Liu Lirong, Chairman, Gionee Mobiles who spoke to them about the extensive facility at Guangdong which is extremely modern, clean and efficient and employs 8000 workers excluding the management. Apart from assembly and packing, the facility also carries out extensive quality control tests. Mr. Liu proudly announced that the technology used to manufacture the PCBA at Gionee is one of the most advanced in the world.

The objective of arranging the two-day partner visit to the Schenzen factory was primarily to consolidate its connect across the channel as well as to apprise the distributors about Gionee’s capability and quest for focusing on building high quality products.

Gionee also announced the results for its Diwali Sales Contest that was aimed at doubling the sales within 30 days and rewarded the top 5 distributors across the nation, based on the achievement ratios.

Winners for the program are (in descending order): Simtel Trading from Kerela, HV Connecting from Gujarat, PP Telecell from Delhi, Flash from Andhra Pradesh, Telangana & Tamil Nadu and Soham Telecom from Pune.

Commenting on the initiatives, Mr. David Chang, Global Sales Director, Gionee Communication Equipment Co. Ltd. commented, “It is one of our key priorities to ensure our growth is in alignment with our partners. We believe that only motivated employees and partners can produce and sell quality products. Committed to build a successful channel model for the India market, our strategy is to provide in-depth understanding of the company’s sales and marketing objectives to all our partners, and provide regular incentives that will in turn enthuse them to achieve the maximum sale figures.”

Identifying India as the most important market on the map of the company, Gionee has grown its distribution network in the market by 30% and doubled the national distributors in the current year. Company has a presence in more than 42,000 retail outlets across 2200 cities PAN India and are looking to grow to 75,000 outlets in the coming year.