Godaddy, Shopclues partner to enable small businesses to create web identity

GURGAON: GoDaddy Inc., a technology provider dedicated to small businesses, and India’s e-commerce giant ShopClues have partnered to help small businesses that are listed on ShopClues to establish unique web identities with domains from GoDaddy.

This means that through this partnership, ShopClues merchants can now direct visitors to their ShopClues listings page using a domain name from GoDaddy with just a single click rather than looking through the huge clusters of product listings from thousands of sellers.

ShopClues has over 400,000 merchants or small businesses listed on its marketplace, and ships more than 3.5 million items every month across all product categories. With domains from GoDaddy, ShopClues merchants can now drive potential customer web traffic directly to their page listed on ShopClues and at the same time, building their online identity and brand with a distinct domain name from GoDaddy. The ability to drive traffic to their specific page using a short and memorable URL, presents SMBs with the ability to offer promotions and better target its customers with their own website address via a link as the ‘call-to-action’.

“As India’s first and largest managed marketplace, our focus is to enhance our merchants’ visibility on the Internet and facilitate their growth. Our partnership with GoDaddy will help empower our seller base of over 400,000 merchants, in building a unique brand image while still enjoying the benefits of being enlisted on our platform that gives them support, credibility and access to millions of customers across the country. The synergistic partnership will further help our customers discover and purchase products from their favorite sellers with ease”, said Sanjay Sethi, Co-founder and CEO of Shopclues.

"With internet penetration at an all-time high in India, more small businesses are coming online to tap the huge ecommerce opportunity," said Rajiv Sodhi, Vice President and Managing Director, GoDaddy India and Australia. "Small businesses selling their products through the ecommerce platforms, often get lost in the huge marketplace with thousands of listed sellers. We are delighted to announce this partnership with ShopClues to provide its merchants with an online address that represents their individual brand and is easy to identify for their customers. You can connect your domain name to an online marketplace and consolidate your online presence with your unique online address.”

To register for a new domain name, customers can visit Domains on GoDaddy. The customer gives GoDaddy the URL they would like to point their domain name to, during the checkout process, and GoDaddy takes care of the rest. For those who already have a domain name, GoDaddy enables customers to quickly connect their domain name to any website or blog or to other pages they control, like Facebook, LinkedIn or YouTube profile pages.