Going digital from Dosas to Donuts: FreeCharge grows 12 times post demonetization

MUMBAI: FreeCharge, India’s growing digital payments platform, has revealed that food orders using its application has grown 12 times in the last 30 days since demonetization. Additionally, FreeCharge also mentioned that it has added F&B outlets in over 110 cities since demonetization as users opted to go cashless for their daily needs.

FreeCharge has existing tie-ups with all the leading food delivery companies in India, including Zomato, Foodpanda, Swiggy, Fresh Menu, Runnr and Domino’s. In addition to these, it has tie-ups with thousands of neighborhood F&B outlets, which have a strong delivery business in their catchments.

According to Govind Rajan, Chief Executive Officer, Freecharge, “Food purchase constitutes a significant part of daily usage. Users across big and small cities have shifted their regular meal payments to FreeCharge to save time and effort in these recurring transactions. We have rapidly scaled up our presence in both the organized and the unorganized food sector - from cutting chai at roadside joints to coffee at airports, from Dosas to Donuts, we have seen FreeCharge emerge as the preferred, fastest mode of payment.”