HDFC Life launches AI-based insurance Email Bot

MUMBAI: Private life insurance company, HDFC Life has launched India's first life insurance Email Bot. The Email Bot, named SPOK can automatically read, understand, categorize, prioritize and respond to customer emails that are sent to HDFC Life, within milliseconds.

HDFC Life has embarked on this initiative in collaboration with Senseforth, a startup that offers a wide range of enterprise bots built on its AI platform.

This automation initiative will enable HDFC Life to respond to user queries faster and more efficiently and consistently. It will also help generate deeper insight on customer needs by identifying patterns in customer interactions and facilitating HDFC Life to progressively anticipate and address all customer issues and needs. The deployment of SPOK will improve customer experience, while providing the support staff with the bandwidth to focus on customer satisfaction and delight.

Subrat Mohanty, Sr. EVP at HDFC Life, said, “We pride ourselves on using the latest technology to continuously improve customer experience. SPOK will help us increase our operational efficiency and we are excited to see how these interactions with our customers provide us inputs to enrich their future experience with us.”