Hike goes beyond messaging, integrates gaming

NEW DELHI: Hike messenger, India’s home-grown messaging app, has integrated Hoppr and Tiny Mogul Games (TMG) under the brand Hike.

In 2014, Tiny Mogul Games is said to have amassed 5 million downloads including hit games like ‘Shiva: The Time Bender’, which is also the first Indian game to be featured by Google Play, globally. With this integration, users can expect Hike to bring high quality gaming to the platform, with the aim of building Hike into a service that goes beyond simple messaging.

In addition to games, the integration will bring coupons from about 200 brands to Hike.

Commenting on the integration, Kavin Bharti Mittal, Founder & CEO, Hike Messenger said, “We’re excited to take a big leap forward in our mission to bring India online as we bring everything under the Hike brand. From day one, we’ve believed that messaging will be a gateway to the internet for the masses in India and this move reflects just that.”

Mittal further added, “By the end of the year we’ll truly see Hike, India’s first messaging application emerge as the platform that will bring India online in a big way. We’re just getting started.”

As per the recent industry reports conducted by Ericsson and Quettra, Hike is said to be the biggest ‘Made in India’ app by active usage. The messenger is India’s first and only home grown messaging app (Made in India) and is localized to the needs of the Indian market with over 35 million users sending 10 billion messages per month.

Hoppr was launched in 2012 as a location-based check-in service that works across all mobile devices, with the aim to build the hyper local commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brands and merchants in their vicinity.