Idea 4G now in over 100 towns of Kerala

NEW DELHI: Aditya Birla group-led Idea Cellular has announced the expansion of its hi-speed 4G LTE service to over 90 more towns of Kerala circle, taking the total tally to over 100. Covering 53% of the total population in the region, across all 14 districts, the company has increased its presence exponentially within a short span of time.

In 45 out these over 100 towns, Idea has also become the sole operator to provide 4G LTE services.

Idea’s world class 4G LTE service is available in the major towns of Alleppey, Kasarkod, Kalpetta, Kayamkulam, Nilambur, Perinthalmanna, Thalasseri, Vadakara, etc., in addition to the other major towns of Ernakulam, Trivandrum, Thrissur, Calicut and Malappuram, that were launched earlier; built on a strong foundation of a total 2,500 4G sites in the region. Network expansion will continue as more and more users join the Idea 4G LTE family.

Vinu Verghese, Chief Operating Officer - Kerala, Idea Cellular said, “As a part of aggressive roll out of Idea’s 4G LTE service, our focus has remained on providing our customers with world class mobile broadband experience coupled with superior service delivery. With better consumer offers and affordable tariff plans, we aim to provide the best-in-class experience to our subscribers in the region.’

Idea is offering all existing customers a free-of-cost upgrade to a 4G SIM, available across all 700+ Idea showrooms in Kerala. Once upgraded, customers can also avail 1 GB of free 4G data by simply sending an SMS ‘GO4G’ to 12345. Further facilitating this transition process, Idea has launched a toll-free number 12149 that gives customers the precise location of the nearest Idea showroom via SMS.