Idea 4G reaches 1,579 towns in Karnataka

NEW DELHI:  Mobile operator Idea Cellular has rapidly expanded its 4G network in the circle, covering 1,579 villages and towns across all 30 districts.

Nearly 37% of the population of Karnataka is now covered with Idea’s high-speed wireless broadband services in all the key towns of Bangalore, Hubli-Dharwad, Mysore, Mangalore, Belgaum, Davanagere, Tumkur, Hassan, Udupi-Manipal, Shimoga-Bhadravati, Bellary, Bijapur, Raichur, Bidar, Hospet, Gadag-Betigeri, Chitradurga, Kolar, Chikmagalur etc.

Idea is continuing to invest in one of its fast growing markets to expand its wireless broadband footprint in the region. The company has invested in setting up network infrastructure and laying and maintaining Optical Fibre Cable in the region. Idea plans to almost double its 4G sites by March‘17.

According to Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular, “Idea has successfully transitioned to become a pan-India wireless broadband service provider, readying our over 186 million customers for the Digital age. With nearly 900 MHz of spectrum in both FDD and TDD bands, Idea is preparing itself to substantially enhance customer’s Wireless Data experience and capture a higher share of the exponentially growing Mobile Data business. As one of the leading mobile operators in Karnataka, Idea continues to invest in the market and lead the digital experience for our customers.”

Idea has launched a range of products offering voice and data benefits for its new and existing customers in Karnataka.

According to Siva Ganapathi, Chief Operating Officer - Karnataka, Idea Cellular, “Our investment in building the most robust spectrum portfolio coupled with a vast network of cell sites across 2G, 3G and 4G technology has given us the confidence to seamlessly keep serving our customer base of over 94 lakhs. Our focus on introducing the most affordable offers and providing best-in-class customer service has made us one of the preferred mobile operators in Karnataka market. With a wide range of affordable data packs and a strong content portfolio, we will continue to bring rich digital content such as Movies, Music, TV, Games, News, etc. for our customers in the region.”

Idea has introduced a host of exciting Voice and Data offers in the circle recently. Idea data customers buying new 4G Handsets can avail 10 GB at a recharge of Rs. 245 (Effective price of Rs.25/GB) valid for 28 days. This offer can be availed up to 3 times. Additionally, existing customers with 4G handsets can avail special Data & Combo offers. At Rs. 499 customers can get 10 GB (Effective price of Rs.50/GB) valid for 28 days. This offer can be availed unlimited times. Idea has also introduced Local Idea call rates as low as 10ps/min valid for 28 days for just Rs.23.

Idea is one of the leading mobile operators in Karnataka and has a wide customer service footprint with over 690 exclusive Idea stores, servicing over 94 lakh subscribers through a network of 12,948 sites across the length and breadth of the region.