Idea 4G to reach 200 towns in Rajasthan by August

NEW DELHI: Telecom operator Idea Cellular has launched its world class 4G services in Jaipur today. Idea had launched its 4G services in Rajasthan earlier this year and has rapidly expanded coverage to the major towns of Bhiwadi, Bharatpur, Chomu, Ajmer, Sikar, Alwar, Pushkar, Sawai Madhopur, in addition to Jaipur.

Idea will soon be launching its 4G services in Jodhpur, Udaipur and Bikaner as well, making Idea 4G available across 200+ towns in Rajasthan by August ’17; while Kota and Ganganagar will be launched by next month.

According to P Lakshminarayana, Director – Operations, Idea Cellular, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50% of India’s population.”

Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of Rajasthan. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 81 lakh customers in Rajasthan circle.

Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea has forayed into Digital services through the launch of Digital Idea - 3 entertainment apps for games, music and movies. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. ‘Digital Idea’ is to empower over 1.3 billion Indians to ‘Get more out of life”.

Mukul Khanna, Circle Head - Rajasthan, Idea Cellular said, “We are happy to expand our world class, high speed 4G services for over 83 lakh Idea customers in Rajasthan, catering to their ever-growing infotainment needs. With the launch of 4G services in Jaipur today, we will expand to other DHQs covering over 200+ towns shortly.”