Idea hits milestone of 2-crore customers in MP, Chhattisgarh

NEW DELHI: Country's third largest telecom operator Idea Cellular has said that its subscriber base has reached two crore in Madhya Pradesh (MP) and Chhattisgarh.

"Idea made this landmark achievement on the back of a highly successful FY15 when it added nearly 20 lakhs users in the circle and recorded highest YoY growth of nearly four percentage points in Revenue Market Share (RMS), which stood at 39.6% in Q4FY15," a company statement said.

Idea has become the first mobile operator in MP and Chhattisgarh to have over two crore customers, and it is the second circle for the company to achieve the milestone after the neighbouring Maharashtra and Goa circle.

To mark the occasion, Idea is launching a campaign thanking its over two crore customers from the states of Madhya Pradesh and Chhattisgarh for joining the ‘Most Trusted Network’.

P Lakshminarayana, COO, Corporate, Idea Cellular, said: “Idea is the only mobile operator in India which has witnessed strong growth in market share in the circles where it leads, including MP and Chhattisgarh. Our commitment to grow both voice and data businesses, by investing in network infrastructure and spectrum acquisition, customer experience management, and brand building, has helped us further consolidate our position in a hyper-competitive market”.

Idea has consistently been investing in network expansion to set up the widest 2G and 3G network in the circle, comprising of 9,804 sites covering more than 52,000 towns and villages, the statement said.

According to Rajesh Naik, Chief Operating Officer - Madhya Pradesh and Chhattisgarh, Idea Cellular: "Idea’s strengthening leadership position in MP & Chhattisgarh and our ever-growing customer base is a result of our strong customer commitment. I thank our over 2 Crore customers for their faith in the network and assure them of superior mobile service experience, going forward. We are committed to further drive mobile penetration in the state and take our users on to the next wave of mobile data services.”

Idea has invested in spectrum acquisition in 900 MHz, 1800 MHz and 2100 MHz bands for MP and Chhattisgarh circle in the last five years.