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NEW DELHI: Telecom operator Idea Cellular has launched its world class 4G services in Assam circle starting with 5 towns namely Jorhat, Tezpur, Nagaon, Bongaigaon and Lumding, and will rapidly expand 4G network to cover 13 towns including Guwahati, by April 2017.
Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of Assam. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 13 lakh customers in Assam circle.
According to Anish Roy, COO - Corporate, Idea Cellular, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50% of India’s population.”
Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
“Idea has forayed into Digital services through the launch of Digital Idea - 3 entertainment apps for games, music and movies. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. ‘Digital Idea’ is to empower over 1.3 billion Indians to ‘Get more out of life”, added Roy.
Pradip Chanda, Circle Head - Assam, Idea Cellular said, “We are happy to launch our world class, high speed 4G services for over 13 lakhs Idea customers in Assam, catering to their ever-growing infotainment needs. Idea 4G services will be further expanded to cover 13 towns by April ’17 end.”
Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in Assam. From 1GB 4G offer at Rs.53 to handset bonanza offers and smartphone deals, Idea offers a range of products for all category of users.