India among top best-selling love stickers markets: Viber

NEW DELHI: India is among the top performing countries in the love department with five best-selling love stickers being used out of the list of top 10, according to an analysis by OTT mobile communications app Viber.

Viber has analyzed its sticker sales data across a period of one year to determine which countries are the most romantic and found that the Latin countries were the leaders in the love department with Spain taking the number one spot followed by Italy and France, both were tied in the second place.

Viber analysed the 10 best-selling stickers in each country in 2014 to determine how many were love-related. In India, 36 million people are using five best-selling love stickers. A kissing couple was the most popular sticker.

 “Stickers have become a fun, fast way for chat app users to keep in touch with friends and family, with more than 22 billion stickers sent worldwide last year on Viber. A picture can say a thousand words and when it comes to saying “I love you” more and people are choosing to say it with a sticker,” a statement said.

The most used sticker across the world in 2014 was a kissing couple and 2015 could well see the ‘Virtual Valentine’ taking over from the traditional greetings card, Viber said.

A kissing couple was the most popular sticker in both the UK and Thailand – one of just two love stickers in the top ten for each country. Russia and Vietnam had similar tastes, with a kissing couple in the top spot, but no other love stickers in the top 10.

The United States was one of only three countries that did not have a love-related message in first place. The most popular sticker in America was Freddie, a cartoon fox, saying ‘Hi’, with only two love-related stickers in its top 10 overall.