Indus OS joins hands with Digital Turbine

NEW DELHI: Digital Turbine has announced a multiyear agreement with Indus OS, the smartphone platform in India, surpassing Apple's iOS.

Indus OS is currently available on eight million smartphones across 80 smartphone models, and aims to add 100 million users by 2020. Currently live, Indus OS launched Digital Turbine’s Ignite platform to power its mobile app campaigns mid May 2017.

"India is the world's fastest growing smartphone market, with an estimated 125 million smartphones expected to be sold in India in 2017," a statement said.

Further, over the next three years, it is estimated that 500 million people in India will transition to smartphones, and an overwhelming majority of these people will be users who don't understand English.

"Indus OS is built ground-up to meet the local market needs and currently supports 12 major languages. It currently has partnerships with 8 major Indian OEMs and has made giant strides in its vision is to help connect a billion smartphone users in emerging markets," it said.

“Our mission is to develop technology to cater to the economic, social and regional diversity of the region,” said Rakesh Deshmukh, co-founder and CEO of Indus OS.

“We are the first to deeply customize a smartphone experience that meets the real needs of the emerging market’s citizens through innovation, simplification and localization. By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers’ overall experience," he added.

“Simply stated, our Ignite platform provides mobile ecosystems an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies,” said Bill Stone, CEO of Digital Turbine.

“Our proprietary app recommendation engine uses data science to optimize and track campaigns for a more engaging end user experience. We are extremely excited to partner with Indus OS in its efforts to advance smartphone adoption and engagement with mobile applications throughout India and other emerging markets," added Bill.

As the leading independent mobile user acquisition network, Digitial Turbine has driven more than 500 million app installs globally. Digital Turbine’s Ignite platform enables mobile publishers and OEMs to tap into its campaign server for monetization opportunities.

Digital Turbine Media provides unique and exclusive ad inventory through its Advertising Partnership Program, connecting leading advertising agencies with premier access to some of the largest mobile operator networks around the world.