InMobi Miip platform to help drive 80% of new product discoveries

NEW DELHI:  Bengaluru-based mobile advertising firm InMobi has launched discovery led commerce (d-commerce) for Indian consumers using its latest discovery platform, Miip, which can drive up to 80% of new product discoveries for merchants and enable almost 50% of mobile transactions for mobile commerce merchants in the country within the next 12-24 months.

India’s largest online store Amazon.in, leading mobile wallet firm Paytm have also signed up with the Miip platform to reach out to more than 120 million users and create over five billion discovery sessions in India every month.

“Today, merchants both large and small are having a tough time getting users to discover and explore their products. Miip will create personalized shopping experiences to enable discovery of products from more mechants. We believe d-commerce through Miip can drive up to 80% of new product discoveries for merchants and aspire to enable almost 50% of mobile transactions for mobile commerce merchants in the country within the next 12-24 months,” said Naveen Tewari, Founder and CEO, InMobi.

"Today, over 60% of traffic on Amazon.in comes through mobile and a large quantum of shopping happens via the app. As we work towards transforming the way India buys and sells, platform like InMobi’s Miip platform will help us engage deeper with millions of users and facilitate cross-app shopping experiences,” said Kishore Thota, Head Digital Marketing, Amazon India .

Miip will go beyond showing stunning, curated and personalized products to users by facilitating seamless payment and checkouts within these discovery sessions. InMobi has partnered with Paytm, the largest mobile wallet in India, to launch a “Buy with Paytm” button to enable this.

"With over 90% of our transactions already coming from smartphones, the “Buy with Paytm” button on Miip will truly enhance more than a billion shopping sessions for all users and increase our market penetration,” said said Vijay Shekhar Sharma, Founder & CEO, Paytm.

For all mobile app developers, Miip provides a disruptive platform to monetize by creating contextualized product and app discovery experiences that complement their app. Miip will empower each developer to create the right experiences in a custom manner that suits the needs of their users. By solving for monetization in a fashion that doesn’t compromise the user experience, Miip aims to power the next wave of growth for the Indian mobile app developer ecosystem.

Miip will soon be launched in beta with several partners across e-commerce and app developers including Amazon.in, Magzter, Moneyview, Nestaway, Paytm, Shopclues, Swiggy, Urban Ladder, Voxpop, Wooplr and Zimmber. This is in addition to several partners that were announced by InMobi in San Francisco on Jul 14 th which included JustFab , Joyus , Rhymeo , Spotify, TheRealReal , and Vidzy . Miip will be available for all customers over the next few months.