Instappy launches its Reseller programme to assist app developers, web agencies

NEW DELHI: Instappy, the cloud-based Rapid Mobile Application Development Platform, has announced it Reseller partner programme. Instappy’s Reseller Partner programme will extend Instappy’s proprietary advanced do-it-yourself (DIY) app maker platform to, web agencies, media agencies, development firms and creative enterprises enabling them to add application development to their business portfolio. Including mobile solutions will create a new revenue stream, help retain existing clients and increase new client acquisition. As part of the program, the reseller partners can create professional feature-driven Android and iOS mobile applications for their clients, without investing either time or money into a single line of coding.

Mobile App development is an industry on the fast track already worth $143 billion and growing.  Gartner forecasts that by 2017, the demand for enterprise mobile apps would outstrip available development capacity five to one. This inevitable demand-supply gap is a wake-up call for agencies and web development companies to jumpstart their app development. Businesses are adding mobile to their digital marketing aggressively and traditional trusted agencies are unable to provide mobile application development services, thus losing business as well as clients.

As the world moves to a mobile-led business approach, the requirement for app development services has shot up so much that Gartner has predicted a 5:1 app development demand to supply deficit by 2017. Instappy looks to address this gap with the launch of its Reseller programme.

Speaking on the reasons behind launching the programme, Ambika Sharma, founder & MD, Instappy, said, “In an increasing digital-first world, mobility is fast emerging as a major priority for businesses across the globe. While the app development industry has benefitted immensely from this increased demand for their services, the growth has outstripped the current capability to fulfil those requirements. This crunch of app development services will result in lower quality apps with broken UI, longer developmental cycles and higher costs of app development. Having revolutionised the app development industry with our cloud-based services, we are now looking to support the industry’s rapid growth and bridge the app development demand-supply gap through our Reseller programme. We are confident that this will help app developers in enhancing the efficiency of their app development cycles and will aid them in driving business revenues.”

The starter pack of Instappy’s app development solutions enables the agency to experiment before increasing their offerings, it is ideal for individuals looking to start a small business delivering apps to a select client base. The Enterprise versions have white-labeled platforms and allow the resellers to own a platform under their own branding. All plans for reseller partners include platinum professional apps with a fully functional built-in CMS for maximum app control, team training and premium online support, Google indexing for apps, secure cloud hosting, real-time analytics, marketing material, dedicated account managers as well as local business leads, and bulk discounts of up to 80% off.

“App development is not just about coding, it is also about maximising engagement, both for the user as well as the service provider. This is why we have equipped our Reseller solutions with a host of value-added features. We are confident that this programme will allow our partners to stand out from other app developers in terms of speed of delivery, efficiency and cost-effectiveness, and will give their businesses a big boost,” concludes Ambika