International Women`s Day: Vodafone to launch of 3rd edition of ‘Women of Pure Wonder’ today

NEW DELHI:Country’s second largest wireless operator by subscribers, Vodafone India is celebrating the International Women’s Day till March 11 to acknowledge and appreciate the vital role of women and their contribution in the organisation and society at large.

The entire week will be dedicated to celebrating Diversity with several events focused on the theme of ‘Pledge for Parity’.

The company has over the years consciously worked to build an inclusive work environment that encourages diversity. It has also focused on increasing the representation of women in it’s around 13,000 strong countrywide workforce.

“We are an equal opportunity employer. Our diversity journey is built on the foundation of creating an ecosystem that is attractive to women professionals and enables them to succeed at the workplace. Today, 21% of our work force are women and it is our ambition to take it 30% in the short-term. We are delighted to host a series of engaging initiatives to celebrate our women colleagues and their contribution to the workplace during this week," said Suvamoy Roy, Director-Human Resources, Vodafone India.

The International Women’s Week festivities is a unique VAS initiative that celebrates womanhood with VAS offer from a variety of offerings including fashion alerts from stylist Malini Ramani, cuisine and cooking related alerts from Master Chef Sanjeev Kapoor, daily pack of jokes, diet tips, learn English alerts etc. absolutely free of cost for a one month period.

The company is committed to helping women compete on an equal footing across India. On the occasion of International Women’s Day, 8 March, the Vodafone Foundation will release the 3rd edition of its Women of Pure Wonder book that further reinforces this vision.

The coffee table book showcases the achievements of 50 phenomenal women from rural and urban India for their vision to take the path less travelled, for their valour to redefine personal success and for their victory over personal odds and numerous social evils that plague our country to this day. Women of Pure Wonder features leading personalities across spheres of film, social activism, dance and business, such as Sooni Taraporevala, Justice Leila Seth, Shovana Narayan, Kirthiga Reddy and many more.