itel launches 4G VoLTE-enabled smartphone

NEW DELHI: itel, part of Chinese mobile manufacturer Transsion Holdings, has launched a new it1518 4G VoLTE-enabled smartphone at Rs 7,550 in India.

"it1518 houses 8MP rear camera + 5MP front camera, 5P lens & F2.0 aperture.It runs on the latest Android 6.0 Marshmallow and offers unlimited network accessibility with 4G VoLTE connectivity and a 2GB RAM. The latest offering from itel is the perfect way for the selfie-loving, tech-savvy Indian consumers to ring in the New Year," the company said in a statement.

"Powered by the latest 1.3 GHz MediaTek quad-core processor along with Android 6.0 Marshmallow, this smartphone facilitates high speed multitasking and smooth operating experience. The built-in storage capacity of the phone is 8GB, which can be further expanded up to 128GB. It1518 is available in black, white and champagne colour variant," it said.

Speaking on the launch, Sudhir Kumar, CEO, itel India said, “2016 has been a great year for us at itel; thanks to the tremendous response that we’ve received from Indian consumers since our launch. It is in a bid to build on this success and further our vision of providing best-in-class products to the country’s aspiring consumer base that we’ve launched it1518. Designed specifically to meet the various requirements of the smartphone generation, we are confident that it1518 will generate excellent market traction; thanks to its feature-driven, value-plus proposition.”

The itel Selfie Pro flaunts a premium look with its textured sleek body, 5inch HD IPS ONCELL display with a screen resolution of 1280 x 720 pixels. Packed with a 2,500 mAh battery, it1518 is equipped to offer efficient power back up and a seamless entertainment experience on-the-go. Aesthetically innovative and loaded with smart features, the device stands out as a premium looking smartphone at INR 7550.

Recently itel Mobile has added another feather to its cap by getting the ‘Emerging Brand’ (APAC) in mobile category at the prestigious GLOBE Platinum Awards 2016. With fourfold growth in mobile shipment reported in Q3 as mentioned by International Data Corporation (IDC) and a strong marketing plan, itel is zooming towards grabbing a lion’s share of the Indian mobile phone market with its customer-centric offerings.