iVOOMi launches ME series of mid-level budget smartphones in India

NEW DELHI: Chinese handset manufacturer, iVOOMi has launched two of its smartphone variants – Me 1 and Me 1+ under ME series in India. With a niche plan for the Indian market, iVoomi has entered the country after gaining experience in 30 other foreign markets. iVOOMi has tied up with ShopClues, India’s first and largest managed marketplace as a distribution partner for ME Series.

The Me series will be exclusively available on ShopClues website from April 25, 2017 midnight. Me 1 and Me 1+ are priced between Rs 3999 and Rs 4999.

iVOOMi Me 1 and Me 1+ runs on Android Marshmallow 6 operating software further up-gradable to Android 7.0. It offers a faster user interface on 5 inch HD IPS, featuring 1280*720 pixels with 2.5D curve glass. The handsets are crafted in curvy and handy design, packed with amazing features in variant colors like Rose Gold and Black.

Commenting on the launch, Ashwin Bhandari, CEO, iVOOMi, India said, “We are glad to announce the launch of our new smartphone series. The “ME” Series is designed to offer next generation experience to the customers. With the launch of this series and having ShopClues.com as the marketplace and our partners to sell our products, we aim to bring unbeatable proposition, price and products in the mid-segment category.”

Jessy Liu, Director, Product Marketing iVOOMi India also said, “After receiving tremendous response with our first range of smartphones in the market – iV505, today we are delighted to launch yet another exclusive series. Considering the price sensitive aspect of the Indian market, we are working on the world class technology to bring smartphones with advanced features in the minimal price range.”

iVOOMi’s handsets are equipped with 3000 mAh battery, which is claimed to have a faster charging methodology that may not be prevalent across other brands.