iVOOMi set to enter Indian smartphone market

NEW DELHI: Chinese electronic major iVOOMi is all set to enter the Indian market with the launch of mid- to low-range of smartphones. The brand plans to launch 4 models in India ranging from Rs. 4000-Rs. 10,000.

With this,  the company will unveil iV505 as their first smartphone in Indian Market in the month of March, priced at Rs. 3,999. iV505 provides high-end features – Jio ready 4G VoLTE SIM cards on both the slots, flash charge technology, and Android Marshmallow 6.0 which is unique to smartphones in this price range.

Speaking at the launch Bradley Yan, Global Business Head, iVoomi said, ​“iVOOMi has established high-trust and credibility of consumers and clients globally through its path breaking innovation, customisation and high-quality services. We are committed to establishing iVOOMi in the Indian market with our innovative products loaded with highly valued SmartMe OS (Customized OS) & features at an affordable price. We are committed to continuously deliver better user experience at disruptive prices to the aspirational Indian consumers.”

iVOOMi currently has its focus on “Online-only” strategy and therefore, has tied up with Shopclues, India’s first and largest managed marketplace. The partnership will focus on a successful launch and entry into the Indian market.

The company has a broader plan for Indian market and intent to establish its R&D and Manufacturing unit in India by 2019. iVOOMi is currently working with key brands from Europe , Russia, South East Asia and Asian countries.