LeEco creates new record in mobile sales; sells 70,000 phones in 2 seconds

NEW DELHI: 70,000 Le 1s sold out in 2 seconds! A groundbreaking flash sale record was achieved by Chinese phone maker LeEco on February 2, 2016 at 1200 hours on Flipkart. Also, the release indicates that prior to the flash sale, registration numbers had reached a record high of 605,000.

LeEco’s launch was much awaited by many in the country and even credited by media as ‘LeEco Phenomenon’, thanks to the company's constant innovations and market disruptive policies. The company officially entered India on January 20th by holding one of the largest launch events in the country attended by over 1,000 guests, including high profile industry top honchos and media.

As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s, the latter popularly referred to as ‘flagship killer’, expected to capture a significant share of the massive middle-class market with its attractive price and superb specifications. Consumer response has validated the popularity of Le1S.  Within 24 hours of the launch event, the registration for Le 1s exceeded 1 lakh, and in 5 days, moved upto more than 3 lakhs and within 10 days soared to more than 5.3 lakhs on Flipkart, and the final pre-sale registration number touched an astounding 605,000, setting a string of new records in the industry.

“I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products. These are new benchmarks created by any mobile brand in India thanks to the brand's international stature, attractive price and amazing features,” said Atul Jain, COO, Smart Electronics Business, LeEco India.

Echoing a similar sentiment, Ankit Nagori, Chief Business Officer at Flipkart said, “I am amazed by the numbers. This sales figure is a new milestone and sets a benchmark for all other brands in the industry. For a new entrant like LeEco this is really a commendable achievement.”

Priced at Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone, in less than 3 months, is claimed to have sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.