Lenovo leads India's Tablet market in 2Q 2019: CMR findings

According to CMR’s Tablet PC Market Report Review for 2Q CY2019 released this morning, Lenovo led India’s Tablet PC Market, even as the tablets market witnessed a 20% decline during 2Q CY2019 compared to the same time period, a year ago.

Commenting on the broad trends, Kanika Jain, Manager – Client Device Research, Industry
Intelligence Group (IIG), CyberMedia Research said, “The tablet market continued to decline,
with hardly any noticeable trends in replacements or upgrades. The new user addition is also
minuscule due to the absence of any particular defining feature. Lenovo continued to lead in the
quarter, on the back of a strong showing by its popular tablet models.”

The Tablet leaderboard for 2Q 2019 was dominated by Lenovo, Samsung, and iBall. Despite no
new launches during Q2 2019, Lenovo’s tablet shipments grew on the back of Lenovo’s Lenovo
Tab 4 10 series that accounted for 43% of the shipments for Lenovo.

The newly launched Apple iPad Air, as well as Apple iPad Mini Series, helped Apple improve on its
market share by a good 5% as compared to last quarter while shipments for Lava also registered
an impressive growth.

During 2Q 2019, new models were launched by Samsung and iBall. The Samsung Galaxy Tab A
10.1 2019, with a starting price of INR 14,999, could potentially contribute to an increase in
Samsung’s share in the price band of INR 10,000-20,000.

“Interestingly, 56% of new launches in the 1st half of 2019 were LTE devices. Lenovo topped the 4G
tablets, followed by Samsung and iBall. With some new tablet launches lined up, Lenovo would
aim to consolidate its leadership. The overall tablet market is also primed for growth on the back
of the festive season, signaling a positive trend for not just B2B market, but also, the retail
segment,” added Menka Kumari, Analyst-IIG, CyberMedia Research.

Future Outlook
H1 2019 declined by 18% as compared to H2 2018. However, going forward, the market share
for 4G tablets will potentially register a healthy growth of 11% in CY19, compared to a year ago.
Hospitality, education, and food delivery markets were the key drivers for the tab market.

“The recent launch of Samsung Galaxy Note 10 Plus as well as the impending launch of Samsung
Galaxy Fold will be a significant trend to take note of. While only some early adopters will
embrace the Fold, the future of the tablet market will hit an inflection point when foldable devices,
such as the Galaxy Fold go mainstream,” added Kanika.