LG’s Made in India smartphones K7, K10 unveiled

NEW DELHI: Betting big on India’s growing smartphone demand, South Korea-headquartered LG Electronics India Limited (LGEIL) has announced the launch of K7 and K10, the first smartphones the company will be making in India. The move reiterates the company’s long term commitment to India and its customers in the country.

At the launch event, that was graced by Shri Ravi Shankar Prasad , Union Minister, Communications and IT, Government of India, Pankaj Mahindroo, Founder and National President, Indian Cellular Association, J S Deepak, Secretary Dept. of Telecommunication, Dr. Aruna Sharma, Secretary Department of Electronics & IT, Rajiv Bansal, Secretary – Electronics, DeitY, Kim Ki Wan, MD LG India, unveiled the K7 and K10, its latest line of smart phones in unique glossy pebble design with advanced camera technology and UX features of LG’s premium models.

LG K Series 1(10)The K-Series smartphones will be the first to offer LG’s glossy pebble design, a contemporary, stylish look with a curved, modern finish aimed at a younger audience. The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style that could only be made possible due to the sides of K-series smartphones being free of button clutter. With design cues borrowed from nature, the K10 and K7 look far more expensive and exclusive than they really are.

The back cover features an intricate woven pattern for optimal grip and confidence when on the move. Further, because consumers on the move tend to enjoy an active lifestyle, the K-series is designed with multimedia creation and consumption in mind – with a larger screen to display images and videos captured with the most advanced camera (13MP on the rear and 8MP on the front in the case of the K10) in a smartphone in this category.

Featuring LG’s popular Gesture Shot and Gesture Interval Shot, taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one’s hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Both devices are equipped with Flash for Selfie in the front to help users capture priceless moments whenever and wherever the need might arise, even in the dark.

At the launch, Shri Ravi Shankar Prasad, Union Minister, Communications and IT, Government of India, said, “The Indian digital ecosystem will be a $1trillion economy in the next 5 years with $400bn contribution from smartphones and electronics manufacturing, 350 bn from IT&ITES enables services and $250Bn from Communications services. LG is a large global brand name and we are very excited that they have chosen to manufacture mobile handsets from India. With LG smartphones consumers will have access to governance, information and knowledge in the hands.”

Kim Ki-Wan, Managing Director, LG Electronics India, said, “India is a strategic market for LG globally and the decision to manufacture smartphones in India underscores our commitment to our customers here. We want to tap the huge potential for smartphones in the country and the K-series will be the first ones to be manufactured in India. While these devices are in the sub 15k price band, they have features typically seen only in premium devices. We are optimistic that the Indian consumers will love the premium-ness of the K7 and K10 at regular prices.”