Mahindra Comviva partners with Saregama for Mobile Content

NEW DELHI: Mahindra Comviva said that it has entered into a partnership with Saregama – India’s leading end-to-end entertainment solution provider.

The partnership will allow Mahindra Comviva to provide a richer base of digital content offerings to its telecom clients in the emerging markets and help Saregama to expand its global footprint.

Saregama will provide Mahindra Comviva with a rich repertoire of digital content of over 117,000 tracks including the gems of Indian music. Saregama’s strong brand positioning in new media and digital space will allow Mahindra Comviva to venture into new markets successfully.

Similarly, Mahindra Comviva’s reach in emerging markets in Africa, LATAM, Asia Pacific and Middle East combined with its robust content discovery platform will help Saregama to expand its presence globally. Mahindra Comviva will provide services like RBT, IVR, TEXT & WAP which will help to increase the ROI of Saregama’s digital assets.

Speaking on the occasion, Atul Madan, SVP and Head of Digital Lifestyle Solutions at Mahindra Comviva, said “We are excited about this partnership because Saregama has such a strong association with India’s rich culture in music and film industry. This partnership will prove to be a big game changer in telecom’s transformation into Digital Content Service providers”

Speaking on the occasion, Vikram Mehra, Managing Director – Saregama, said “Saregama is the oldest music label of the country with the largest collection of songs across languages, and has now also started acquiring new film music. Our partnership with Mahindra Comviva in international markets will allow us to exploit our content better.”

Currently Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages. Operators have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.

Besides this, the company owns a huge collection of video, voice, image and text content & services like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.

Mahindra Comviva manages an operator’s complete content services portfolio bringing together content technology platform, discovery, analytics and recommendation tools, storefront management and business and marketing expertise to drive growth and usage.